In today’s market, if your business doesn’t have a website, you are already behind your competitors. It is absolutely essential that your business, no matter what size or what you offer, has a website. Here’s a list of 10 reasons why it’s essential for your business to have a website:
1. Your competition has one
As mentioned above, no matter what industry your business is in, you have some sort of competition. If your competition has a website and you don’t, they are likely going to win customers over before you. Why? Because customers trust a company that has a website over one that doesn’t. It’s a place they can go to learn more about what you offer, more about your mission, and see case studies or testimonials. It instantly positions a company to appear professional and established. It also speaks to your customers needs and is respectful of their time. Which leads to the next reason your business needs a website.
2. It puts your customers’ needs first
Think about it. What’s more efficient, having a potential lead call your business and ask a question, or having the information readily available online for them to quickly acquire? What if they have a question and your business is closed for the day? You then risk the chance that they will either forget by the next day, or simply have found your competitor’s website with the information they were looking for. The answer is clear. Having information readily available is the winner. Now that’s not to say you shouldn’t have a callout with your business’ contact information, and even encourage phone calls on your website. But keep in mind that not every potential customer is willing, or able, to get on the phone at any given moment.
3. It’s an easy way to instantly gain credibility
As mentioned above, a website is a way to instantly establish that your business is legitimate. In fact, 75% of users admit to judging a company’s credibility based on their website. It shows your customers that you’ve invested into your business and that you take pride in what you offer, so much that you have put it out into the world for all to see. It also communicates that you mean business and that you’re here to stay.
4. It’s free advertising
As a business owner, you know that acquiring customers can become costly. You have to create promotional materials, research the appropriate media outlets, and then hire them to disperse your content and hope that you are reaching the right audience with the right message. By having a website, you get to really hone in on what it is you offer, why you are better than your competition, and how customers can benefit from your product or service. By implementing things like SEO, a blog, and call-to-actions, you have much more control over the narrative that people visiting your website see. By capitalizing on strategies like SEO and blogging, you will attract people who are already searching for the content you are providing. For example, if you are a yoga studio, you may want to blog about the benefits of practicing yoga daily, beginner-friendly tips, healthy recipes, etc. Not only is this a free way to reach potential customers, it also builds trust because you are providing value without explicitly asking for anything in return.
5. A website provides a place to showcase your products or services
It’s pretty difficult to expect someone to purchase from your business without being able to see and understand, in detail, what you offer. Whether it’s a product or service, your customers want to see social proof that what you offer is high-quality. They want to read testimonials from people who have used your services. They want to feel secure in their decision to spend their money at your business. They may want to understand how their life will be improved by your product or service by reading more about it and seeing it in action. On top of providing social proof and more information, businesses who are able to connect on an emotional level with potential customers are more likely to make a sale. On your business website, you can use things such as lifestyle photography, landing page copy, product or service descriptions, and colors to convey specific emotions. It’s difficult to convey that level of emotion at your brick and mortar location.
6. You own and control your business website
Unlike social media, magazines, billboards, newspapers, etc. you OWN your website. Which means you have complete control over it’s messaging and content. Plus, it’s available 24/7. Even when you’re sleeping! How cool would it be to make sales or collect customer lead information while you’re in bed, dreaming up your next big idea or a fun vacation you have planned? Social media, magazines, billboards, newspapers, etc. could cease to exist at any moment. And gone would be your reach to the general public. You are at the mercy of the success of their business. If sales fall short and they need to close their doors, you’re out of luck if you don’t have a business website.
7. Your customers expect it
Simply put, your customers expect you to have a business website. In fact, 85% of consumers use the internet to find local businesses. On top of that, 63% of consumers primarily use a company’s website to find and engage with businesses. If your business is not on the web, the vast majority of potential customers are not going to know your business exists. And as mentioned above, this is an almost guaranteed way that your competitors will have an advantage over you.
8. It’s an accessible way to answer common questions immediately
This goes along with #2, putting your customers’ needs first. People visit your website when they want to know something or when they want to make a purchase. With attention spans getting shorter and shorter, we live in an age of NOW, where consumers want the information they seek immediately—which means visitors should be able to answer these three questions within three seconds of landing on your website:
- Who are you?
- What do you do/offer?
- How do they contact you?
9. It’s a way to collect data on anyone who visits your website and generate leads
This may sound aggressive and like an invasion of privacy, but what we mean by collecting data can be as simple as asking them for their email address. Having an email list is crucial to any business’ success. Surveys show that email marketing is one of the most effective forms of marketing, right behind word of mouth. You can also use tools such as the Facebook pixel to collect general user information like age, location, and gender that can then be used to target your Facebook ads more effectively. And of course there are Google Analytics that provide a wealth of information on how users found your website, what pages they are visiting most, what pages they are closing out of your website on, etc. It is a great tool to help you really understand your customer’s needs and expectations.
10. It’s never been easier to create a website, and there’s really not a good reason to be without one
Whether you hire a professional agency to design and build your website for you, or you take a DIY approach (though we don’t recommend this if you don’t have tech experience), it has never been more accessible and affordable to have a business website. This, along with all of the reasons we mentioned above, we’d like you to ask yourself why you don’t have a website, and to consider all of the benefits of having one. If you are able to think of a reason not to (as unlikely as we find this), we are certain that the pros outweigh the cons. Contact us today for a free website design and development quote. If you’re in the Vancouver area, we’d love to meet one-on-one! We would be thrilled to discuss your business, your sales goals, and how we can help uplevel your business image, get you more leads, and increase your competitive advantage.